Bruce Richter, a former LGFE colleague writes:
Your "Ads By Accident" story reminded me of a Perdue Chicken ad Amy Schottenfels and I did way back at Scali [McCabe & Sloves]. We were working on a campaign for something entirely different one weekend and all we kept hearing from the guys in the bullpen across the hall was, "Where's the beef?", "Where's the beef?", "Where's the beef?" You remember the phenomenon. [ The Wendy’s commercial that made Clara Peller a household name for at least one Clio season]. And finally one of us just yelled out, "Who gives a sh*t where the beef is!" We looked at each other, threw Frank's face on a page, stuck his name under the edited quote (didn’t even include the logo), and on Monday showed it to Ed McCabe who made it happen practically overnight.